ABOUT ME

Cindy Castro DiRusso
President

​Cindy Castro DiRusso is a Producer, Casting Director and Brand Partnership Manager as well as a Film Producer for independent films. Since 2010, she has been a Casting Director and Producer for major reality shows like “Kitchen Nightmares” among many others. After creating a #1 hit for Chef Gordon Ramsay, she is now the President and Owner of Smarter Move Talent, a company that manages social media stars and produces digital shows and content with her roster. Her first digital show named “Meatheads” climbed to #1 on iTunes’ Short Films category. She helped produce a new documentary, "The Con," which has won several Addy Awards in 2019. Other projects, such as, "Apathetic Epidemic," have garnered film festival awards.

Her passion has been to develop talent, whether it be in the corporate world or entertainment world. She was a former paralegal at the Nasdaq Stock Market in Washington, D.C., eventually, changing careers as a professional recruiter for the top law firms in the country when she started Smarter Move Staffing. After a stroke of luck, she changed careers in the entertainment industry in 2010. "Jimmy Kimmel Live" was the first show to give Cindy her "break" as a Production Assistant. After working numerous live and reality shows, such as the Emmy winning show, "The Voice," she decided to recruit the most vibrant personalities for reality TV and digital ad campaigns. She changed her company name to Smarter Move Talent as her focus was casting and producing for the entertainment field.

Cindy truly enjoys collaborating with Influencers and brands to create the best content. Digital campaigns, including brand partners and social media Influencers, requires a strategized plan, targeted ads, and the most organic content from the Influencer. The campaign must be engaging with the fans and feel authentic. Social media engagement is the key to success with any digital content on any platform. Movie and television studios and corporate brands have hired Cindy to execute and manage digital campaigns.